Food retail industry accounts for nearly $600 billion in the US alone. If we account for the market sizes in countries like India and China, the numbers will increase by at least 3-5 times. Getting the packaging right for the products is critical for every business. After all, it is the packaging that serves as the best form of in-store visual communication for the consumers that can help retain old customers and convert new ones. So what are the do’s and dont’s of food package designing that can make all the difference for a brand? Let’s find out.
Simplicity is never overrated
The average shopper has an attention span of about 4-seconds while browsing through products on the store shelf. Can your product packaging capture their attention in that short span of time? If you get it right, yes, it can.
In a store, when your consumer is likely to be bombarded with multiple choices from your competitors, using a label that offers both form and function, and delivers the right amount of product details to the consumers for them to make an informed choice in favor of your product becomes critical for your product’s success.
Don’t go overboard with graphics, fonts or even minimalism in your packaging. Remember, the primary objective is to attract consumers to your product and help them make an informed decision, and not make a style statement on the store shelf.
Honesty and dependability
When you’re selling processed fruit juices loaded with preservatives, sugar and some percentage of fruit pulp, and your product packaging says that it is fresh fruit juice, that’s misleading the consumers into thinking they’re buying something that they really aren’t.
While this is an extreme case, staying honest with the consumers can go a long way in earning their respect and brand loyalty. Your product packaging is the medium that communicates this honesty to them. Honest product packaging lends a dependability to the product and works as a key differentiator on the store shelves.
The in-store experience is all about visual communications with the consumers. However, inside a store, your product will not be alone on the shelves. It has to compete with other products for consumer’s attention. The products on the store shelves are always arranged in rows and columns, add to that the distance from the shelves and the relevance of package design become clear.
Test your product packaging by placing it on a shelf with other similar products to check for the visual impact it has on the consumers. The results will surprise you. It is often seen that the most intricate designs get lost on the shelf while the most simple ones pop-out. This simple test can help you get past this hurdle and ensure that your product registers the sales as per your expectations.
Always keep one eye on the future. You may not have any immediate plans to introduce a new variation in your product line, but that doesn’t mean that your plans won’t change sometime in the future.
Product packaging design should leave future options open and allow you to scale your product line without having to invest heavily in new packaging design. If you sell jams and you decide to add a few more flavors to your product line, you shouldn’t have to reinvent your brand all over again. Moreover, this will allow you to retain consistency in your brand presence across your product line and add to the visual impact on the store shelves for your brand.
Practicality and sustainability in packaging
In the race to look distinctive with design elements like patterns, graphics and fonts in product packaging, don’t forget that the most critical function of the packaging is to preserve the food. Perishable items, in particular, need to be shipped and stored in packaging that allows longer shelf life of the product. The tried and tested design elements are always the safest bet for any product category. However, ‘tried and tested’ leaves no room for innovation, and the fact is that there is plenty of room for innovation while keeping practicality of the product packaging in mind.
Milk, for example, has been distributed to consumers in glass bottles for many decades with limited shelf life and preservation capacity. But tetra packs changed that, giving milk producers a chance to preserve their product for longer and distribute it to consumers in a wider market.
Moreover, advances in packaging materials mean that you have more choices than ever in selecting the right components for use in package design other than the traditional plastics, glass, aluminum, and cardboard. Sustainable packaging materials are no longer just buzzwords for the industry. Not only do they offer an improved shelf life of products, but also ensure better returns on investment, eliminate the possibility of toxicity, and help reduce your carbon footprint.
Product packaging is the closest interaction between your brand and your consumers. It is the last line of communication with the consumer, your last chance to convince them to choose your product over your competitor’s. So it wouldn’t be wrong to say that any product packaging design needs to be executed carefully with the target audience in mind. When your packaging can clearly communicate to the consumers, you’ll have a winning product in your portfolio.
Is every morsel of food that we put into our mouths a grenade waiting to go BOOM?
Going by the flood of dietary advice available, it would seem so; there are so many foods that are now taboo, that there’s barely anything that one can eat without worrying about repercussions.
So, are we not to eat at all? The trick is to eat not just well, but wisely. Common sense tells us that foods like pickles have been around forever. Maybe when Early Man went out to hunt and brought home the wild hog, or buffalo, the waiting family polished it off with their favourite pickle! So when did they suddenly become ‘poison’?
Setting aside wild conjecture, pickling is an ancient culinary art and one of the oldest methods of preserving food. This was the way for mankind to enjoy seasonal fruit and vegetables throughout the year, or conserve a bountiful crop which could not be consumed immediately, in the absence of refrigeration.
Pickles and the traditional Indian Meal
No Indian meal is complete without a pickle of some sort or the other: sweet, sour, sweet and sour, spicy, super spicy, hell-fire….you name it! Summers in India are hot and the accompanying water shortages limit food production. Pickling must have started to beat the shortage and high cost of scarce vegetables and fruits. Summers have now come to mean pickles.
Every part of India has its own method of making pickles. With the migration of people from one region to another, evolution of cooking methods , etc., Indian pickles have evolved into a fine art; the finest that can tickle your palate and put zest into the most mundane meal.
The most popular pickles
Indians can make a pickle out of just about anything edible! But the king of fruit, the mango, makes the king of pickles without a doubt. Mango pickle is a popular add-on to any meal.
The Tomato is the Queen of vegetables; it is one of the most universally used vegetables in India. Tomato pickle must also take pride of place in the pickle parade.
Why should we talk of only ‘common’ pickles? The exotic South of India is renowned for Gongura pickle. Roselle, or gongura, is an iron-rich leaf. Gongura pickle is the domain of expert picklers and pickle connoisseurs!
Are pickles bad for you?
Modern ‘health gurus’ condemn pickles as being high in sodium and oozing oil. It is important to remember that pickles are a part of the Indian traditional meal and have been around for at least 5ooo years. There is now a renewed interest in traditional methods of cultivation and eating. We now understand that every culture has optimized its diet and eating patterns to suit the region it lives in, including the local flora and fauna, and the local climate.
Here are 5 benefits to adding that piquant pickle to your plate and palate!
#1. Pickles preserve the supply of essential minerals and vitamins, the innate nutritive wealth of the vegetable or fruit being pickled.
Mangoes are rich in vitamins A, C, K and B-6, folate and fibre.
Tomatoes are a good source of the vitamins A, B6, B3, C, & E, innumerable minerals like magnesium, chromium, folate, potassium, copper, iron, zinc, phosphorous, to name a few.
Gongura contains Vitamin A, B1, B2, B3, & C. It is also rich in iron, calcium, phosphorous, potassium and magnesium.
Just remember: these pickles are not just about taste; they preserve sizeable amounts of nutrition as well.
#2. Antioxidant Protection: Raw, unripe fruits and vegetables go into the making of pickles. This makes them rich in antioxidants- micronutrients that help in protection against free radicals or unstable chemicals that are formed in our bodies during the natural process of cell activity. Free radicals lead to cell damage and result in disease.
#3. Probiotic-rich: pickling is a kind of fermentation where helpful bacteria help to break down hard to digest cellulose in foods. Pickling can also help to introduce beneficial bacteria into our gut. It is no wonder that after a dose of antibiotics following an illness, a dash of pickle in hot rice is what we crave for most! The friendly bacteria rejuvenate our taste buds and our digestion. This is the probiotic positivity of the best tomato or mango pickle!
#4. Great during the early stages of pregnancy: A tangy pickle, packing a punch is what nature ordered to deal with morning sickness during pregnancy. Pregnant mothers are required to eat well but the surging hormones and accompanying nausea makes this such a difficult task. Mango pickle, in particular, has proved to be the right antidote for this.
#5. Health follows happiness. Satiating hunger and a fulfilling meal are not just a physical need- it is a mental one. It is no wonder that comfort food always includes the pickle that tantalizes your taste buds. The meal that follows a tiring day at work, or the craving for the foods of Home in a foreign land, mouth-watering reminiscences of childhood summers, loving
memories of the soft lap of your grandmother…all these are intrinsically linked to the pickle that marked a satisfying meal.
The mantra for a healthy diet should be: No Fasting, No Feasting. Moderation is the best path to health and happiness.
So, unless your doctor has specifically banned pickles, feel free to enjoy that dash of comforting taste!
Pickle making is a long and laborious process. In today’s world of hustle and bustle, constricted kitchens, and demanding careers, of course it is difficult to set time aside. Fortunately, you can buy the best tomato, mango and gongura pickle from a reputed store.
A note of caution: make sure that your bottle is not pickling chemicals and preservatives. This is what most mass manufacturers do to ensure a long shelf-life.
The other point to consider is the freshness of the ingredients. Oil, in particular, tends to turn rancid and the pickle goes stale. NOT the best!
The recent McDonald’s ad based on the theme, #BeDifferentTogether, shows people appreciating their mutual differences rather than getting all heated up about the natural differences that are bound to exist in relationships. In short, it promotes the idea of agreeing to disagree, for much more than just peace. It’s the differences, after all, which make life interesting.
McDonald’s India (West & South)’s #BeDifferentTogether campaign, which has been conceptualised by Leo Burnett ad agency, advocates unity in diversity. The ad’s jingle goes: “We are different-different, but together”. It has been launched to promote the new Happy price Combo offer from McDonald’s.
From a couple comprising of a vegetarian and a non-vegetarian; to a quintessential Bengali and a Punjabi Sikh friends; two mothers-of-two: one has two children while the other has two dogs – the ad shows people who are different in some way yet bonding because of having other things in common or because they find the differences intriguing.
Talking of the concept behind the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “There hasn’t been a better time to champion the cause of diversity. And who better than McDonald’s to celebrate this? McDonald’s has always been about people coming together over a nice meal, no matter how different.”
He went on to add, “In fact, it’s our differences that make our relationships better. Ergo, we featured people who may be completely opposed in their food and lifestyle choices, but are very happy in each other’s company, despite that. This led to the larger thought #BeDifferentTogether. I am confident that every viewer will see a little bit of themselves in this commercial.”
So, how does the ad connect with McDonald’s philosophy? Outlining the philosophy of Westlife Development, whose subsidiary Hardcastle Restaurants manages the McDonald’s India franchise, Kedar Teny, Director (Marketing and Digital), McDonald’s India said, “McDonald’s innovative product offerings have always struck a chord with the ever-evolving consumers. With the launch of Happy Price Combo, we want to give our customers a chance to customise and enjoy their favourite meal and beverage combo.”
Moreover, added Teny, “The #BeDifferentTogether campaign also highlights how McDonald’s is a melting pot of divergent lifestyle’ es coming together to create some classic moments. We are confident that this campaign will resonate well with our audiences.”
According to Rajdeepak Das, “BeDifferentTogether was born from the idea that one should celebrate the differences, find the beauty in our diversity, and come together over delicious food. The real beauty is in being together, not in becoming clones of one another.” The idea also blends perfectly with the philosophy of humankind; about how we are all different yet the same in side, he added.
Das further said that from the point of view of the advertising world, the campaign shakes up the traditional view of which audience is it catering to because the target audience here is each one of us. This idea finds strong resonance in modern-day culture, when one considers what is happening around us every day.”
Another school year is here for school food services for understudies that go to schools to offer suppers for both breakfast and lunch for schools the country over. Without this service given there would be numerous ravenous children in school. Many school food services have quality nutritious items that they convey to schools the country over and have taken after the strict rules of the food and medication organization in each rule that they have. Considering that you’re managing a large number of children there is no space for mistake and a large portion of the school food service organizations know this and have the ability to get this going.
Every year we catch wind of the diverse school regions in the country in regards to the quality and nutritious estimation of the food that they are serving to each of the understudies who buy this breakfast or lunch at their school. Many guardians have joined together to attempt to inspire schools to offer all the more crisp leafy foods and numerous different nutritious snacks and suppers to their children. Furthermore, in the process these guardians have spent numerous hours attempting to do as such.
The current issues are being taken care of more gradually than many individuals might want, and in many school Food Services have addressed the call by offering these sorts of Food Products to the understudies as a rule. This has been changed into offering servings of mixed greens with low fat dressings alongside products of the soil that won’t just feed yet give them mental aptitude. This has many supporters of wellbeing cheerful that school Food Services has tried toward sees sound items.
Ordinarily individuals who are occupied with this sort of circumstance including understudies and their sustenance can sign onto the Internet and get some itemized data from a portion of the sites that supporter this kind of program and even have given cash all through the past to help in the circumstance. School Food supplies Melbourne by and large must be well on the ball with regards to association and getting these items to schools in an auspicious way alongside demonstrable skill.
Numerous specialists trust that if these items continue being offered to the children, they will in the end appreciate these to the point that they will be requesting them as something that they need to do instead of realizing that it is beneficial for them. School Food Service Melbourne will keep on operating in this design and step by step offer new items to schools the country over for their breakfast and lunch menus.
The Walmart stores must be availed for almost any grocery store items as you’ll be able to get rid of the strain that what might be the grade of the items supplied. All that one must do is search the option of services in one’s area. The grocery delivery service Austin would be achieved in under one hour if the client is in rush and require the things quickly.
Walmart grocery online in Austin is well-known for being the customer’s most suitable choice because of the lowest rates for the best quality product. Austin grocery delivery is becoming popular because of its ready availability and simplicity. The food markets in Austin need not be visited since they can be found online. Now your chosen stores can be found online and provide home delivery through burpy.
Earlier, food shopping was a troublesome job as it included making a note of the mandatory items and paying a visit at the food markets. This used to waste lots of time and effort. Food shopping was an exceptionally boring and exhausting task which has now been changed into a fairly easy and fun task. The clients can go to the online stores in the exclusive world of internet.
Walmart grocery delivery online is currently on in Austin anytime you want. The Walmart delivery is famous and has helped more and more people in the location which were earlier facing problems in taking time for the food shopping. The Walmart grocery has high quality and fresh groceries. Also, the merchandise range is huge that involves various types of products to be bought.
Online food delivery service near Austin has helped people a whole lot in keeping the time yet getting the work completed in the most effective manner. Now all one has to do to order groceries online is open a computer and tick off the things one requires. The necessity of heading to the marketplace, locating the items, making the list and having those heavy grocery store handbags has all been obviated. The most liked store for a variety of grocery products that one needs within the place is Walmart grocery delivery. It includes all the nice quality grocery store items with convenient and user-friendly packaging’s at an acceptable price.
The incentives for the clients are that he doesn’t have to possess a membership card for the stores which require one. The personalised buyers have all the pre requisites for shopping in virtually any store so you can just place an order online from Walmart store and leave the other work on the burpy team. Walmart grocery delivery service is reliable and can provide all the required grocery products. The services are to help the customers in every possible way and hence make their life easier.
Walnuts belong to a healthy family of nuts that comprises Cashew Nuts, Brazil Nuts, Hazelnuts, Pecans, Pistachios, etc. Grown in the mother’s nature, the brain shaped nuts are healthy and packed with all the essential nutrients. It contains powerful and several unique antioxidants that are only available in the rare eating foods. These nutrients treat the severe to slight problems affecting the overall health of humans. Oftentimes, the simple food is enough powerful that you can get the best of all at once. Despite of its small size, they are loaded with the amino acids, which offer multiple vascular benefits.
Five Reasons To Munch On Walnuts For A Surprise Of Good Health:-
- Cancer Fighting Properties – Walnuts helps to reduce the risk of prostate cancer as well as breast cancer. If you are on a constant diet that has nuts as the main food, the growth of tumors gets reduced to a great extent. Eating two handfuls of the nuts cut down the occurrence of breast cancer in women in half.
- Rare Antioxidants – Antioxidants are good for skin, body, and mind having potent benefits. The unique and powerful antioxidants are available in only a few commonly eaten foods and these brain-like nuts are one of them. This includes the quinone juglone, the tannin tellimagrandin, and the flavonol morin. They are best at fighting against free-radical scavenging and prevent chemically-induced liver damage.
- Heart Health – The amino acid l-arginine present in the walnuts offer numerous vascular benefits to patients who are suffering from the heart disease, or those who are at the risk of heart diseases due to various cardiac risk factors. It also contains the plant-based omega-3 fat alpha-linolenic acid (ALA), which is anti-inflammatory and are the best at preventing the formation of pathological blood clots. Munching the nuts on the regular basis significantly, raise blood levels of heart-healthy ALA and supports good cholesterol levels.
- Weight Control – Alternating the junkies with the healthful amounts of nuts such as walnuts to your daily diet routine can help you to maintain your ideal weight over time. Losing weight is never as easy as before and walnuts intensify the results through dabbing that flab. Any goal-oriented weight loss plan must include satiety factor and walnut is undoubtedly the best to consider if want to shed some extra kilos.
- Diabetes – The beneficial fiber dietary fat in the foodstuff improves the metabolic parameters in patients who have type 2 diabetes. If such patients are overweight people and ate one-quarter cup of walnuts on the daily basis, the reduction in fasting insulin levels has been noticed which helps to fight back the disease.
According to the progressing situation, pizza apparently is the hot most loved nourishment thing among everybody. This is basically a direct result of the nature of the taste and the accessibility of a great deal of eateries for this specific sustenance thing. Normally there are a great deal of food joints providing Pizza in Downtown Halifax have found their existence. One thing is without a doubt, that individuals may not get a decent quality eatery for different variations of food in a specific region, yet there is dependably a pizza joint accessible to them serving the Best Pizza in Halifax with the correct flavors which he may be searching for.
While searching for a Pizza in Downtown Halifax a man must be mindful so as to search for a couple elements, for example, the kind of food available as per their choice, and the quality, reasonableness and the normal conveyance time of the nourishment they create.
Client servicing is additionally another essential variable to search for. Any individual will undoubtedly get inspired with a comforting grin and a patient tuning in of the staff. Then again, an inconsiderate and frosty conduct of the staff is a significant put off on the client’s part. Client care is the greatest quality which either draws in or shoos away any client. In this manner a lion’s share of the success of an eating venture definitely relies on upon it, the quality of the item being sold com next. The environment of the eatery additionally signifies the appeal of the place, making it either mitigating to the client or makes him feel to leave the place at the earliest opportunity. In actuality, a large portion of the pizzerias make the pizza conveyance at a quick paced rate and don’t let the clients to sit tight much for them.
There is a thought among individuals that pizza is one food product which just the rich and high living individuals can put their hands on. However, the reality is quite the opposite of it. With the developing rivalry among the different eateries, for being at the top, numerous pizza delivery eateries make them accessible to their clients at extremely affordable and moderate rates and well within the budget of a common man. In this manner, today, pizza has turned into anitem of savory delight for the masses and not just for the classes, and hence has grown the demand for the Best Pizza in Halifax.
Almonds are undoubtedly the popular nut all over the world. It is the true nutritional powerhouse, which you can eat as a healthy snack when your hunger pangs distract you from doing the work. Moreover, it is perfect to fight a number of health diseases. Take a closer look at the reasons why you should start eating more almonds for an afternoon snack.
Help You Lose Weight: Surprised to hear that? Yes, it’s true that almonds are a rich source of healthy fats, but you cannot deny the fact that they actually help you in losing weight. Basically, these may have great nutritional value, which keeps you full all day long and quenches your cravings for the junk. It helps you in managing a balanced diet that helps in reducing weight. It’s a great thing for all the people who wants to lose weight but don’t want to eat tasteless diet food. This is huge in the weight loss world and you should add it in your weight loss plan.
Keep Your Heart Healthy: In today’s unhealthy lifestyle more and more people get affected by the problem of high cholesterol, which increases the heart diseases and the best and effective way to reduce the risk is eating almonds. Yes, almonds have a lot of minerals; magnesium and potassium that keep your heart healthy.
Reduce The Risk Of Cancer: These delicious almonds can even prevent you from cancer. The protein, magnesium and other vitamins present in this may reduce the risk of cancer. It means you should start eating them right away to ensure a healthy body and mind.
Provide Antioxidants: Almonds are full of antioxidants, which are good to diminish the effects of free radicals. It is good to have them regularly because it keeps you healthy and provide enough antioxidants to your body.
Help you Build Muscles: Most of the gym trainers advise you to have supplements, so, these almonds are a perfect and healthy option for you. They help you build your muscles faster and satisfy you with the results.
All above benefits of eating almonds may surely increase your love for them. So, what are you waiting for? Add them to your diet right now and improve your health. However, it’s important to consult the dietician or doctor before deciding the quantity as per your body need, otherwise, it may turn the table. This is because eating them in excessive quantity could harm your digestion.
Think Mediterranean cuisine and the mind willingly turns to fresh and zesty flavours like lemon, yogurt and olives, succulent seafood or meats tended to with love, and slow-cooked to flavoursome supremacy.
These are all essential elements of the Greek cooking style which dates back 4000 years, but there’s so much more to cuisine than just ingredients, and here’s why…
Rich Mediterranean history
Greek cuisine has a culinary tradition that is part of the history and the culture of Greece.
Based on what can be grown and sourced locally, its flavours change with the season and the geography of the region, but essential elements have long included olive oil, lemon and wine. Wheat is also a traditional ingredient lending itself to semolina pastas, flour and bread.
While Greek food has influenced others, and undoubtedly others have influenced Greek cuisine, at its heart is readily available produce that is grown and sourced within the local region.
Vegetables and fresh produce have traditionally held a central position in the creation of Greek food, and cooking is traditionally based on the flavours of what’s readily available and in season. Favoured vegetables include tomato, eggplant, zucchini, and onions, and a select array of herbs including oregano, dill, bay leaves, garlic, basil, and mint.
Meats and seafood
Again location has dictated the type of meats used in Greek cooking, with the climate and terrain favouring the breeding of goats and sheep, rather than beef. This makes lamb one of the key meats used in meals.
Communities along Greece’s lengthy coastline were influenced by the range of seafood available. From sardines, to anchovies, calamari, cuttlefish, octopus, lobster and a vast array of fish, the Aegean and Mediterranean Seas were bountiful in their supply and variety of seafood.
Cheese and yoghurt
While for many Feta immediately springs to mind, Greece boasts a huge array of cheeses with flavours that range from mild to strong, and textures that vary from creamy to hard or crumbly. Most are created using sheep or goat’s milk, and the tradition of making them dates back centuries.
Meanwhile Greek yoghurt with its smooth texture and rich flavour has become one of the country’s most successful exports.
Warm Mediterranean hospitality
But it’s not just the ingredients that influence the style and flavours of Greek cooking, it’s the traditional methods used in preparation and the ethos behind it. Preparation involves minimal refinement where the flavours and ingredients are encouraged to speak for themselves.
Eating is a pastime to be enjoyed, never rushed, and an experience that is shared at leisure with family and friends.
With its attributes of fresh fruit, vegetables, healthy fats as found in olive oil, seafood, and only a select use of meats, the Mediterranean diet is renowned for its health benefits.
Coupled with a leisurely eating style, the Mayo Clinic notes it has been shown to reduce the risk of heart disease, cancer, and Alzheimer’s and Parkinson’s.
“For these reasons, most if not all major scientific organizations encourage healthy adults to adapt a style of eating like that of the Mediterranean diet for prevention of major chronic diseases.”